Key takeaways
- International buyers check your social media long before they call.
- A steady rhythm of posts builds more trust than an occasional great one.
- Sold posts and reviews do the convincing for you.
Most agencies on the Costas know they should post more. The problem is never the will. It's the time. When the season gets busy, social media is the first thing to slip, and a page that went quiet in May still looks quiet in September.
Buyers are watching before they call
A buyer in from abroad rarely contacts the first agency they find. They follow a few pages, compare what they see, and wait. That can take weeks or months. During that time, your page is doing the talking.
What do they look for? Mostly signs of life and trust: new properties, recent sales, happy clients. An agency that posts every day simply looks more established than one whose last post is from the spring.
Consistency beats the occasional great post
One beautiful video won't carry your page for a month. Facebook and Instagram show more of your posts to more people when you post regularly. Three things make the difference:
- A fixed rhythm. Sticking to a steady three times a week is far more powerful than posting whenever it happens to fits.
- A recognisable look. Followers should know it's you before they read the name.
- A mix of posts. Listings, sales, reviews and invites.
What a daily rhythm can do
One of our clients started with an fresh and empty Facebook page. Three months of daily posts later, the page had reached thousands of people.
How to start this week
- Pick one time of day and stick to it.
- Turn your three most recent sales into posts.
- Ask two happy clients for a short review you can share.
Or let us take it off your hands. We turn your listings, sales and reviews into branded posts and publish them every single day.